Articles about structured data, local SEO, schema markup strategy, and the future of semantic search.
An introduction to hosted structured data management and why decoupling markup from your CMS changes the game. Covers the problem - plugins that bundle schema with features you don’t need - and the solution - a standalone infrastructure layer that works with any platform.
Read more →How Schema.org markup helps local businesses show up in rich results, knowledge panels, and AI-powered search. Why the five Foundation entities are more than 99% of NZ SMBs currently have - and why that’s a missed opportunity.
Read more →A comparison of the three structured data formats supported by Schema.org, why JSON-LD has become the recommended standard, and when you might still encounter the other two in the wild.
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